MARCA BLANCA · R&D

Private label and cosmetic engineering

Your brand, our factory. Formulation, production and the full regulatory dossier for every reference, with P&P as the responsible person.

Private-label cosmetics is not putting a different label on a bottle. It means accepting that somebody has to answer for that formula before the authorities: who assessed it, what is in it, which allergens it declares, where it is notified and who stands behind it if questions ever come. That is the part nobody sees on the shelf, and the part that decides whether a project ships or stays in a drawer.

We manufacture under our own brands and under our customers’ brands at our plants in Málaga, Valencia and Barcelona, with our own formulation laboratory. What follows is, specifically, what you get when you commission a reference from us.

The dossier for every reference

Each product ships with its technical data sheet, and ours is not a marketing sheet. This is what it contains, and it is verifiable in any of the ones already published:

  • Full INCI composition, in regulatory order.
  • Physico-chemical specifications: appearance, colour, odour, pH with its range, viscosity and specific gravity or density.
  • Fragrance allergens assessed in the finished product, with their percentage, checked against the 0.01 % threshold in Annex III of Regulation (EC) 1223/2009, to establish whether they require individual declaration or are covered by the term “Parfum”.
  • Microbiological control to cosmetic ISO standards: mesophilic aerobes (ISO 21149), moulds and yeasts (ISO 16212), Pseudomonas aeruginosa (ISO 22717), Staphylococcus aureus (ISO 22718), Escherichia coli (ISO 21150) and Candida albicans (ISO 18416).
  • Stability, mechanical by centrifugation and thermal in an oven.
  • PAO plus storage and conservation conditions.
  • Directions for use and warnings, written for the end user.

Who answers: the responsible person

Regulation (EC) No 1223/2009 requires every cosmetic placed on the EU market to have an identified responsible person, and the product to be notified on the European Commission’s CPNP portal before it goes on sale.

On the projects we manufacture, that role is taken by PINO & PARTNER CREW SL, registered in Madrid, and we file the CPNP notification ourselves. For a brand starting out, that means not having to build a regulatory department before selling its first bottle. If you would rather be the responsible person yourself — some brands want that for strategic reasons — that works too: it changes how responsibilities are split and what documentation we hand over.

Two routes, depending on what you already have

  • From our formula library. We start from a formulation already tested, already stabilised and already notified, and work on fragrance, colour, packaging and label. This is the short route.
  • Development from your brief. An exclusive formulation in our laboratory, with a full cycle of stability and packaging-compatibility testing. This is the long route, and the one that gives you a formula nobody else has.

Formats we already run as standard

There is no need to design a filling line from scratch: these formats are already in production and can be used as they are under your brand.

  • 450 ml capped bottle, compatible with the LA PRO II wall dispenser.
  • Sealed 950 ml cartridge with built-in pump for the LA PRO I dispenser, in gel or foam version.
  • 1 litre refill.
  • 5 litre jerrican and 10 litre drum, with or without a tap.
  • Water-soluble capsule of 5 ml and 9 ml, in doypacks of 25, for the single-dose range.

The result, already published

The best way to judge a manufacturer is to look at what it already has on the market. Our own ranges come out of this very process: the hygiene and amenities we supply to hospitality, the EU Ecolabel single-dose capsules and the 5-litre professional cleaning range. Every product page publishes its pH, its actives and its formats because the dossier exists.

If the project is for hospitality, the hotels page explains how a full set-up is put together; and behind all of it there are people with names, not a mailbox.

What you bring and what we bring

  • You: the positioning, the target market, the brand and — if you have one — a starting reference.
  • Us: formulation, testing, production, batch quality control, the regulatory dossier, notification, and the legal label text in the languages you need.

What you will not find on this page

Neither minimum order nor lead times. Not because they are secret, but because they change completely with the product family, the format and whether the formula comes from the library or from development: a generic figure here would be a made-up number and would waste your time. Tell us about the project and you get both, specific to it.

Write to us with your project and we answer within 48 working hours.

Frequently asked questions

What is the minimum order for private label?

It depends on the product family, the format and whether you start from a library formula or an exclusive development. We do not publish a generic figure because it would be wrong for half the cases: tell us about the project and you get the real one.

Who is the responsible person for the product?

On projects we manufacture it is PINO & PARTNER CREW SL, and we file the CPNP notification ourselves. If you prefer to take that role, that is possible too: it changes how responsibilities are split and what documentation is handed over.

What documentation comes with each reference?

A technical data sheet with full INCI, physico-chemical specifications including the pH range, fragrance allergens assessed against the Annex III threshold, microbiological control to cosmetic ISO standards, stability testing, PAO and storage conditions.

Do you develop formulas from scratch or adapt existing ones?

Both. From the library of tested formulas the route is shorter because stability and notification are already done; from your own brief we develop an exclusive formulation with its full testing cycle.

Let’s talk about your project

Diseño y desarrollo web: HOARR LABS